Tuesday, 12 December 2017

Song Of The Year 2017: 7. Ingrid - 1234



Here's a nice niche one for you. The only explanation for how I found this track is that it must have been on Sweden's NMF playlist at the time and to be quite honest, thank God it was. '1234' has received next to no promo otherwise which is pretty poor form from Ingrid and her team given how great this single is.

'1234' was penned by four (as far as I can tell) relatively unknown Swedish writers including Swedish Disney star, Linnéa källström. And it encapsulates everything one could want from an extremely fun Nordic pop song. Where Swedish pop females are concerned, bar Tove Styrke and Tove Lo (stay tuned), they haven't had the greatest year which begs the question why an artist like Ingrid wasn't pushed a little further. It actually sounds like a poppier/more bubblegum amalgamation of some of Tove Styrke's tracks.

'1234' came out just after Samantha Urbani's song of the same title finally made its way to digital stores/streaming services and it was at that point I thought, surely it can't get better than this. Ingrid proved me wrong.The chorus absolutely slams. Has anything ever been more sing-along-able than counting? No. It literally hasn't. Everybody can count and almost everybody can also count in English. Other than that I'm not honestly sure what the lyrics are all about... getting someone who fancies you to dance? Regardless, I'd quite like for this to be played at my funeral. Thank you very much.

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